I’ll say this right now – you don’t need to be the top expert. You just need to become their trusted resource. Here’s a quick guide to exactly how to do that no matter what media you prefer, what industry you’re in, or even if you feel like an imposter most of the time.
People are fickle.
So how you do grab them and create a relationship they value?
One that keeps them coming back and paying a premium for what you offer?
This simple formula is how to do it.
And I’ve included a cheatsheet to the entire formula to go through each step.