Does your business or practice revolve around itself, or your clients and supporters?
The client isn’t always right. Nor do they even know what they want.
But the client should be the center of your universe.
People-Centric design means you are strategizing around them – their needs, their pains, their fundamental desires. And more importantly, it’s focused on connecting to them in an authentic manner.
People have wised up to the marketing tricks and interruptive tactics of traditional marketing and advertising.
Half the time, they completely block it out. They either ignore it automatically or by literally blocking the ad from being seen. They also see through token actions that aren’t sincere and aren’t valuable to them.
We know when we are being marketed to. But if we get something meaningful from the experience, we don’t care.
You need to understand the people you who are your prospects and clients. What are their pains and frustrations? What are the needs and desires that just aren’t being addressed? Leverage even one good one and you will stand out and get them banging on your door.
So how do you do it?