Eliminate the dead ends. Discover what really matters and what really works to build your authority, your audience, and your revenue online.
Shooting DIY Video for Courses, Memberships, and Marketing without a Ton of Gear
Looking to shoot some video…
But not sure how, and you only have a iPhone camera to work with?
Great, this is a great way to start if you have mild ability to use technology and computers.
First, most iphones/smartphones, tablets, etc. can actually shoot great video.
You don’t need a DSLR camera for this.
The 5 Freedom Formulas to Scale Your Revenue and Impact as a Health Leader
Whether you love working directly with clients or find it frustrating.... Trading your time for dollars is limiting. It limits your income, your free time, and your freedom. Your clients start to own your time, and your business runs YOU instead of the other way...
How to Be a Thought Leader, Even if You Aren’t an Expert
I’ll say this right now – you don’t need to be the top expert. You just need to become their trusted resource. Here’s a quick guide to exactly how to do that no matter what media you prefer, what industry you’re in, or even if you feel like an imposter most of the time.
Unearth This Year’s Goals that Matter
Escape the same old goals, and uncover the ones that 10x your results, your joy and meaning, all with one simple, foolproof technique.
How to Set Up Google Analytics
Google Analytics is an indispensable tool for your site that tracks your website traffic for valuable insights. With the data you collect with Google Analytics, you can see:
- How many people are visiting your site, and for how long
- Where they are going
- Where they came from
- What your most popular pages are
- What pages you lose people at
- How many people are viewing your site on mobile phones
- And much more!
Even if you aren’t ready to dig in to the reports, getting the tracking started means when you are ready you’ll have lots of data already in there!
And signing up for a Google Analytics account is simple. I’ll walk you through it step by step in this Google Analytics account setup tutorial. So let’s get started!
Using a People Centric Approach to Connect and Grow Your Following
Does your business or practice revolve around itself, or your clients and supporters?
The client isn’t always right. Nor do they even know what they want.
But the client should be the center of your universe.
People-Centric design means you are strategizing around them – their needs, their pains, their fundamental desires. And more importantly, it’s focused on connecting to them in an authentic manner.
People have wised up to the marketing tricks and interruptive tactics of traditional marketing and advertising.
Half the time, they completely block it out. They either ignore it automatically or by literally blocking the ad from being seen. They also see through token actions that aren’t sincere and aren’t valuable to them.
We know when we are being marketed to. But if we get something meaningful from the experience, we don’t care.
You need to understand the people you who are your prospects and clients. What are their pains and frustrations? What are the needs and desires that just aren’t being addressed? Leverage even one good one and you will stand out and get them banging on your door.
So how do you do it?
Design Intelligence Keys to Success
People are fickle.
So how you do grab them and create a relationship they value?
One that keeps them coming back and paying a premium for what you offer?
This simple formula is how to do it.
And I’ve included a cheatsheet to the entire formula to go through each step.
Branding Basics – The 3 Critical Questions to Discover Your Brand
There are three critical questions that define your brand, and help you stand out.
Branding starts with the most basic elements of who you are and how you help people.
The more sure of who exactly you are, the stronger your branding will be, the more successful your marketing and client retention will be.
To know exactly who you are and why you matter, you need to define it. Sharpen it to the specific characteristics that really matter and give you a unique identity worth remembering, and worth following.
This means, “I am a doctor, I help people stay healthy, and my target client is anyone still breathing,” will not cut it.
But I’ll show you how to get to the core of your brand, and I’ve included a worksheet you can download to take you step by step through it.
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